The prospect of leaving your corporate woes behind and diving into freelancing full-time can be tempting. Who doesn’t want to leave the draining commute, endless zoom check-ins, nosy coworkers, and uninspiring office behind?! But before you write that resignation, it’s time to check in on your strategy and finances.
How to Spot One in the Dark! As a new freelancer you’re eager to accept every project that comes your way however, there comes a time when that ☠️ nightmare client creeps themselves into your business and kills every ounce of creativity and motivation.
Now more than ever it is important to show great morality when deciphering the true messages we are asked to portray. You have to consider the implications of what you are creating and weigh the harm it could do if put in the public eye.
Recently a design grad approached me with a really great question, “Should I build my brand under my own name or come up with a business brand name?”. Even though it’s a great question, there’s no short answer, so let’s talk about it!